AmeriCorps Brand Launch
The Corporation for National and Community Service is now AmeriCorps. RSVP will now operate under the AmeriCorps Seniors brand identity.
Effective September 29, the federal agency responsible for AmeriCorps and Senior Corps programs, the Corporation for National and Community Service, officially became ‘AmeriCorps’ in the first major update to the agency’s identity in a quarter century. As part of this rebranding initiative, all national service programs are united under a unified AmeriCorps identity and promoted under the AmeriCorps or AmeriCorps Seniors banner. This effort streamlines opportunities to serve for all Americans, at a time when their help is needed most.
While it doesn't change the national service mission, programs, or operations, the new brand will raise awareness about opportunities to serve and elevate service at a time of growing need and demand. AmeriCorps has a powerful mission and incredible programs making a difference in communities every day. But too few Americans know what AmeriCorps is, the benefits of service, or how to get involved.
By refreshing this brand, we can ensure more people know about their opportunity to serve. Across the country, people are asking what they can do to make a difference. AmeriCorps members and AmeriCorps Seniors volunteers are answering the call, responding to the growing demand to address challenges in education, public health, food insecurity, and economic uncertainty. Together, we can make service to others a cornerstone of our national culture.
First, check out the new brand film below - please share with others!
This rebranding will bring many changes for our program. We're still the Retired and Senior Volunteer Program of Spokane County, but you will no longer see the RSVP logo. "RSVP volunteers" will now be referred to as "AmeriCorps Seniors volunteers." Expect to see a redesigned RSVP website, new marketing materials, and new apparel and promotional items.
Change can be scary, and the new name and look will take some getting used to. But this rebranding offers a perfect opportunity to remind the community that national service brings out the best of America.